Advertise in Dubai Mall

Dubai Mall is the world’s largest shopping mall and a global icon of retail. Located in the progressive Downtown Dubai precinct next to the world famous, Burj Khalifa, the mall welcomes 80 million affluent visitors annually. It is carefully zoned by store type, activity type and affluence, making Dubai Mall a powerful advertising hub for the region’s brands. Carry on reading as we’ll be sharing everything you need to know about advertising in Dubai Mall.

Why advertise in Dubai Mall?

The more appropriate question is, why not? Mall advertising is the best way to speak to your target audience while they are ready to purchase and open to a branded message. Mall visits in the UAE are often treated as an all-day outing, with multiple meals, leisure activities and purchases being the order of the day.

But in order to maximise your advertising impact and generate meaningful return, the right planning is required to ensure your content and its placement reaches the right audience with an engaging and memorable message. Empire has a team of experts to help you do just that!

Advertising options in Dubai Mall

Dubai Mall offers a wide range of advertising options, including billboards, kiosks and posters. Let’s take a look at some of the possibilities.

Grand Drive Banners:

As customers approach the mall entrance, they won’t be able to miss the Grand Drave Banners! The LED screen displays are 1.8 meters wide and 4 meters high and can be used to present still or video content. Our experienced team will advise you on creating a stunning display that will captivate your customers.

Ice Rink Screen:

The ice rink at the mall is the ideal place to advertise to families. With its Olympic-size skating area and constant crowd, advertisers can reach families in this mall sector. The screen dimensions are 20 meters by 10 meters and display 15-second spots.

Link Bridge screens:

The mall has 22 screens placed above passageways and corridors, guaranteeing that practically every person visiting the mall will be able to see them. They offer fantastic general awareness exposure, and an impressive format in which to deliver your message.

Store Directory Display:

As large as Dubai Mall is, you can be sure that the store directories will be utilized. The directories are placed at eye level, where they are easily visible and provide high coverage due to their number.

Internal Metro Link Screen:

Dubai Mall has an internal metro link. This would be a great place to place your ad, since it will be seen by high foot traffic all week long. By doing this, you’ll be able to reach your audience in a quiet moment (away from all the stores and distractions) when they have the time to engage with brands or do some research through their mobile.

Food Court Screens:

This is a high-traffic area in Dubai Mall which has substantial dwell time. The screens are 46” which ensures maximum impact. Another way to capitalise on your audience’s ‘pause’ as they grab some food and think about their next move.