THIS SIMPLE FACT IS THE REASON THAT BUS STOPS REPRESENT A PERFECT OPPORTUNITY TO COMMUNICATE MARKETING MESSAGES

They’re something we walk past, drive past and ride past often, and 90% of the UAE’s population now live within 5 minutes of one.

The reason that bus stops represent a popular form of advertising is that they are an ideal way to gain mass exposure. Regional and national campaigns are possible with the ability to achieve mass exposure through both regional and national campaigns. It will come as no surprise therefore that bus stop advertising is one of the most popular forms of out of home advertising that we deliver, with this form of advertising both highly effective and affordable for many businesses.

With a superb reputation in the industry, our company has been providing high-quality marketing solutions for local and national clients alike. We can design and print any number of products to get your business noticed and bring you more business. If you’re interested in bus stop ads, we can help you out!

What is Bus Shelter Advertising?

Bus shelters are used to display advertisements in the form of posters, digital displays, or benches. Bus shelter advertising is appealing because it allows advertisers to reach a large audience and keep advertisements visible for extended periods of time. Popular options include:

Standard poster panels — 4 sheets and 6 sheets as discussed.
Back-lit posters — round-the-clock and round-the-year advertising with posters that stand out in the evening and winter months.
Digital advertising posters — which allows for frequent and swift changing and adapting of messaging, and can be done on a full-time or rotational basis.
Take-over — the opportunity to fully brand a bus shelter, right down to the seats! With this option, there’s an opportunity for advertisers to create a memorable brand presence with bus shelter advertising.
Bus bench — benches can be branded and coloured to carry any message that you like.

For more information about any of these advertising options, please contact us today and we’ll be glad to discuss them with you and provide free quotes..

What Are The Benefits of Bus Shelter Advertising?

We believe the main two benefits of bus stop advertising are:

Mass exposure — Bus shelters offer advertisers a large and varied audience of potential customers. As people wait at bus stops, they are joined by those walking past, those disembarking buses and those riding or driving past. This makes the shelter an effective and cost-efficient way to promote nearly any service, product or company. Though not usually considered as an advertising medium, a shelter advertisement achieves levels of mass exposure that other outdoor channels cannot match.
Hits a cross-section of society — One of the other main benefits of bus advertising is its ability to reach both a wide audience and some notoriously difficult socio-economic segments, such as older people and lower-income groups. Bus travel has become a popular choice for older people in particular because they can receive free journeys on public transport, but it’s also cheaper for lower-income audiences.

Cost of Bus Shelter Advertising

Advertising at bus shelters can be an effective way to reach potential customers, with most companies finding that the costs are more affordable than other types of outdoor advertising. The cost of advertising at a bus shelter will depend on several factors:

The area — regions with high footfall (and therefore high exposure) are more expensive than those in more rural, less busy areas.
The number of sites — purchasing multiple bus stop placements across a wide location e.g. town or city centres, will be more expensive.
The length and duration of your bus stop or bus shelter advertising campaign — e.g. 2 weeks, 1 month, 6 months etc. will also affect the cost. The longer a bus ad campaign runs the more expensive it will be.

We’ve got you covered. The complexity of buying media space and managing the process is one of the biggest reasons people hire us to do this for them. There are numerous nuances that can make or break the success of your campaign, and we’re here to make sure that everything goes smoothly. We’ve got numerous relationships in place with the various media owners and/or bus companies, which means we can negotiate and manage everything on your behalf, making it easier to get results while taking much of the effort and complication out of your hands. From start to finish, we’ll be managing every aspect of your campaign and taking care of the details so you can focus on getting your message across as effectively as possible.

We are dedicated to making your bus advertising campaign a success. Contact us today to discuss your campaign.

Frequently Asked Questions about Bus Stop Advertising

“We are considering outdoor advertising and thinking about bus shelter advertising, would this be suitable for a new brand? Also how many bus shelter ads would you recommend?” As a form of outdoor advertising using bus shelters is popular with a whole cross-section of advertisers due to its proven success and ability to hit a wide selection of people. As well as standard bus shelter adverts you could also look at advertising at bus stops, full branding and even seat advertising. Bus shelters are diverse and offer lots of options.
“Is bus shelter and advertising at bus stops expensive?” No, there are options to suit most budgets and businesses, drop us a message for more info.
“How do you advertise on a bus stop?” There a few factors which can affect the cost of advertising a bus stop, these can include location, length of cycle, time of year and size of poster.
“Does bus stop advertising work?” Yes, which is why it remains a firm favourite with a huge range of brands and businesses both in the Dubai, UAE and across the world. There are also options to suit most budgets.

Today’s ever-connected world means people are constantly on the go, but it also means that they’re highly receptive to advertising messages — especially when they’re on-the-go.

If you’re interested in bus shelter advertising for your service, company or product, contact us today. As soon as we receive your enquiry we’ll get back to you with more information on this ever-popular and cost-effective form of out-of-home advertising, including examples, costs and suitable ideas.

We appreciate your interest and look forward to hearing from you.